LAIX Inc. is an artificial intelligence (AI) company in China that creates and delivers products and services to popularize English learning. Our proprietary AI teacher utilizes cutting‐edge deep learning and adaptive learning technologies, big data, well‐established education pedagogies and the mobile internet. We provide our products and services on demand via our mobile apps, primarily our flagship “English Liulishuo” mobile app launched in 2013. On our platform, AI technologies are seamlessly integrated with diverse learning content incorporating well established language learning pedagogies, gamified features and strong social elements to deliver an engaging, adaptive learning experience. We provide a variety of courses inspired by a broad range of topics and culture themes to make English learning more interesting and are committed to offering a fun, interactive learning environment to motivate and engage our users.